February 25, 2016

DCC

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The Disaster and Community Crisis Center is a Category II Center in the National Child Traumatic Stress Network (NCTSN), thanks to a $2.4 million grant in 2012 from the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA).

Often responders rush in to assist with a community after a disaster, providing food, shelter, water, and other immediate resources that fill a physical need (a need which can be very great and very devastating). But those communities also require emotional, behavioral, and mental health assistance after a community crisis, a natural disaster, or a terrorist attack.

DCC “focuses on enhancing mental and behavioral health preparedness, recovery, and resilience in children, families, and communities affected by disaster.”

In short, DCC remains when the construction crews finish rebuilding and the clean-up is all over. DCC trains communities to practice skills that promote resilience in case of a disaster or crisis. DCC is there though the entire arc of a disaster, from before it even happens to long after it has gone.

In my work for DCC, we’ve created an entire social media plan, overhauled their Facebook page, and created a Twitter account to get them up to speed with similar centers around the nation. I assist in creating and posting content (I’ve handed Facebook off to another staff member as of December 2015), as well as connecting the center with outlets to further their reach.

Here is one of our initiatives:

“Building Resilience with Hunter and Eve”

In our latest initiative, Hunter and Eve go on colorful adventures in their animated series to help teach children and young students about staying calm in a scary situation, calm breathing, and asking for help safely in an emergency. Over February and March 2016, DCC reached out to multiple local, national, and international centers about these instructional videos and worksheets. Here are a few tweets from that effort:

From Nov. 2015-March 2016, our tweets have gathered an average of 6,180 impressions per month. We average around 18 link clicks per month, both on affiliate links and on DCC-generated content. This may sound small, and that’s okay. The center has a variety of stakeholders and I believe it will continue to grow within the Twitter-sphere, especially as similar leaders in disaster preparedness and resilience continue to move further into Twitter as an industry.

Please check out our website, dcc.missouri.edu, for more information about our various products and research!